Your Product Isn’t Selling and What to Do About it

Anthony Boe,
Business Growth Advisor
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Back To Basics: The Marketing Mix – The 4Ps

The ‘4P’s model, was developed in the 1960s by E. Jerome McCarthy. The model has since expanded to include three more dimensions and is now often referred to as the ‘7Ps’.

While this is a well-worn and familiar technique, it still offers a way to do an efficient marketing review, quickly identify problems and focus on where ideas are needed.

By applying the 7Ps, firms can swiftly explore how they may be able to change elements of their marketing mix to account for the restrictions that the COVID-19 pandemic is imposing on their promotional activities.

Here’s a basic overview of the model:

• Product
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• Price
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• Place
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• Promotion
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• Process
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• Physical Environment
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• People

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Source
www.businessgrowthhub.com/coronavirus/resources/2020/07/marketing-your-business-in-a-pandemic